题目信息
Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers. Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profit by not holding the promotions.
Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?
Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?
A:The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.
B:For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.
C:For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.
D:During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.
E:If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer's product.
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已选答案:
正确答案:
D:During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.
答案D
题目大意:当产品促销给消费者时,制造商有时会在促销期内将产品价格打折给零售商。这种促销通常导致制造商出售给零售商的产品数量急剧增加。但是,制造商通常可以通过不举行促销活动来获取更多利润。
下列哪一项(如果是正确的话)最能支持上述有关制造商利润的主张?
核心逻辑:需要选择选项能论述制造商不打折获得更多利润的办法。
A.制造商通常会向零售商提供的折扣金额经过仔细计算,以给出吸引消费者对产品关注的最低降价需求。该选项未说明制造商如何不打折获得更多利润。
B.对于许多消费品,向消费者打折价格的广告期约为一周,不足以使消费者习惯于出售价格。该选项未说明制造商如何不打折获得更多利润。
C.对于未新推出的产品,此类促销的目的是使产品被消费者牢记,并吸引当前正在使用竞争产品的消费者。该选项说明了促销的好处,未说不如何不促销获得更多利润。
D.在这种促销中,零售商往往会在仓库中积累打折购买的库存;然后,他们以后以正常价格出售大部分。零售商用打折价格购买大量商品,用打折价格出售部分,用正常价格出售剩余的大部分,以获得利润,正确。
E.如果制造商未能提供此类促销,但其竞争对手提供了促销,则该竞争对手可能吸引消费者远离制造商的产品。未说不如何不促销获得更多利润。
题目大意:当产品促销给消费者时,制造商有时会在促销期内将产品价格打折给零售商。这种促销通常导致制造商出售给零售商的产品数量急剧增加。但是,制造商通常可以通过不举行促销活动来获取更多利润。
下列哪一项(如果是正确的话)最能支持上述有关制造商利润的主张?
核心逻辑:需要选择选项能论述制造商不打折获得更多利润的办法。
A.制造商通常会向零售商提供的折扣金额经过仔细计算,以给出吸引消费者对产品关注的最低降价需求。该选项未说明制造商如何不打折获得更多利润。
B.对于许多消费品,向消费者打折价格的广告期约为一周,不足以使消费者习惯于出售价格。该选项未说明制造商如何不打折获得更多利润。
C.对于未新推出的产品,此类促销的目的是使产品被消费者牢记,并吸引当前正在使用竞争产品的消费者。该选项说明了促销的好处,未说不如何不促销获得更多利润。
D.在这种促销中,零售商往往会在仓库中积累打折购买的库存;然后,他们以后以正常价格出售大部分。零售商用打折价格购买大量商品,用打折价格出售部分,用正常价格出售剩余的大部分,以获得利润,正确。
E.如果制造商未能提供此类促销,但其竞争对手提供了促销,则该竞争对手可能吸引消费者远离制造商的产品。未说不如何不促销获得更多利润。


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