题目信息
A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers. Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.
Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer's strategy to fail?
A:The proposed list prices would seem low to a typical buyer for the manufacturer's most important corporate customers.
B:The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.
C:The manufacturer's most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.
D:Customers differ significantly in the percentage of resources they can devote to computer workstations.
E:Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.
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正确答案:
E:Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.
结论是,低价(low price ) 可使收购者(buyers) 购买兴趣增加,速进销售. 这里E的意思是:buyers 通过与卖家议价收回扣。如果卖家价格很低了,buyers就没有钱赚了,兴趣反而下降,削弱结论. A加强结论,BD无关,C:buyers很懂prices,可是没说这2个关系。要削弱,应该是:price上升,buyers不会买的更多
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