Which of the following best completes the passage below? Brand X, which currently markets luxury wat...

题目信息

Which of the following best completes the passage below?

Brand X, which currently markets luxury watches via billboards and advertisements in popular magazines, is considering saving money by advertising its newest line of luxury watches only in niche publications read by the wealthy. A recent study shows that most purchasers of Brand X's luxury watches have only recently become wealthy, and purchase the watches because Brand X is highly coveted by those aspiring to wealth, who learn about Brand X watches via advertising. Therefore, Brand X should not implement its new advertising strategy because _________________.

A:most purchasers of Brand X`s luxury watches do not read magazines regularly

B:newly rich consumers will not buy the watches if the watches are not advertised to people who are not yet wealthy who will then hold the watches in high regard

C:the money saved by implementing the strategy will be outweighed by the reduction in revenue from the less expensive line of watches

D:consumers who have only recently become wealthy purchase luxury watches in order to impress those who have been wealthy for some time

E:consumers who are newly wealthy prefer to purchase products that are purchased regularly by the non-wealthy

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正确答案： B:newly rich consumers will not buy the watches if the watches are not advertised to people who are not yet wealthy who will then hold the watches in high regard

D is out because of "sometime"

A is out of scope because of "regularly"

C and E are out of scope

B is correct.

The study shows that the purchases are made because brand X is advertised to many people including rich and non-rich people. The plan is to make advertisements to rich people only.

笔记