Company X conducted a taste test to determine whether its new soft drink had a good chance of commercial success. A sample of consumers was asked to compare the flavor of the new soft drink to that of an established brand without knowing the true identity of either beverage. Overwhelmingly, the consumers preferred the taste of the proposed soft drink to that of the established brand. Clearly, Company X has a good chance of commercial success with its new soft drink.
Which of the following, if true, would most seriously weaken the argument above?
The correct answer is C. The conclusion of the argument is "Company X has a
good chance of commercial success with its new soft drink." Why? Because most
consumers in the taste test preferred its flavor to that of an established brand. In
order to weaken this argument, all we need to do is show that there may be
some reason to doubt that the flavor will be enough for the drink to be successful.
Choice C states that the new drink will be much more expensive than any other
on the market. This does not prove that the drink will not be successful, but it
does give a reason to suspect that it might not be.
加入收藏
在线答疑
