Brand Manager:

The decline in sales for MangoBerry apparel has various causes. One contributing factor is the rise of competitor PeachPlay, which has recently reduced its prices by 20%. PeachPlay previously received unwanted press from a consumer reports website due to a customer complaint. PeachPlay then incurred expenses to improve its public image surrounding this complaint. PeachPlay subsequently released a catchy video that went viral and boosted positive visibility for PeachPlay - units sold subsequently doubled.

Indicate in the table which cause-and-effect sequence would most likely, according to the brand manager, result in a decline in sales for MangoBerry. Make only two selections, one in each column.