658. Marketing executive for Magu Corporation: Whenever Magu opens a manufacturing facility in a new city, the company should sponsor, or make donations to, a number of nonprofit organizations in that city. Doing so would improve Magu's image in the community, and thus the money spent on such charitable ventures would lead to increased sales.

Which statement would, if true, point to the most serious weakness in the marketing executive's advice?

A:Magu sells its products internationally, so sales in any one city represent only a small portion of total revenue.

B:Spending on charitable ventures would require Magu to decrease direct advertisements, which are the most effective means of reaching its target customers.

C:If market conditions change, Magu may have to close any such facility or relocate it.

D:Some nonprofit organizations are poorly organized, so money donated to them would be of little benefit to the community.

E:If workers at the manufacturing facility believed their wages or working conditions were poor, their complaints would outweigh any good impressions generated by Magu's donations or sponsorships.

参考答案及共享解析

共享解析来源为网络权威资源、GMAT高分考生等；如有疑问，欢迎在评论区提问与讨论

正确答案： B:Spending on charitable ventures would require Magu to decrease direct advertisements, which are the most effective means of reaching its target customers.

题目类型：削弱题

题目场景：马谷公司的营销主管：每当马谷在一个新的城市开设一家制造厂，该公司应赞助或捐赠给该城市的一些非营利组织。这样做将改善马祖在社区的形象，因此，花在这些慈善事业上的钱将导致销售增加。

题目推理：结论是花钱做慈善会导致销售增加，削弱的话选B，因为在慈善上花钱必须要求公司减少直接广告的支出，但是直接广告是最有效的让客户知道的手段，做慈善的好效果有可能小于直接广告减少的坏处，选B

选项分析：

A.Magu在国际上销售其产品，因此在任何一个城市的销售仅占总收入的一小部分。Sale仍然会增加

B.花钱做慈善事业将要求马古减少直接广告，而这是达到其目标客户的最有效手段。正确

c.如果市场条件发生变化，MAGU可能必须关闭或搬迁任何此类设施。无关

d.一些非营利组织组织组织不健全，因此捐赠给他们的钱对社区没有什么好处。其他非营利组织可能很好，并不能有效削弱

E.如果制造厂的工人认为他们的工资或工作条件很差，他们的抱怨将超过马古捐赠或赞助所产生的任何良好印象。无法削弱plan